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Category Archive for: ‘PPC’

PPC Campaign Domination: Google AdWords Ad Extensions 2 – The Client Test

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This is part of our series of posts that we are putting together about how we approach PPC campaign management for our clients. Previous PPC Campaign Domination topics: Landing page optimization Campaign organization Google AdWords, quality score & you Google AdWords ad extensions – Part 1 – What they are & how they work This is a follow up to …

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PPC Campaign Domination: Google AdWords Ad Extensions 2 – The Client Test

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This is part of our series of posts that we are putting together about how we approach PPC campaign management for our clients. Previous PPC Campaign Domination topics: Landing page optimization Campaign organization Google AdWords, quality score & you Google AdWords ad extensions – Part 1 – What they are & how they work This is a follow up to …

Read More

Build Authority for SEM Success

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I provided a guest post NWSEM’s blog where I talk about how we use the concept of building authority to shape how we work on clients & campaigns. The article highlights how this approach applies to the interplay between SEO, PPC & Social Media and features some interesting stats. Attain SEM Success Through Authority “The driving principles of SEO have …

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PPC Campaign Domination: Google AdWords Ad Extensions Part 1

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This is part of our series of posts that we putting together about how we approach PPC campaign management for our clients. Our Other PPC Campaign Domination topics: Landing page optimization Google Adwords, quality score & you Campaign organization Google Adwords ad extensions – Part 2 – Our client test Today’s topic is: An Introduction to Google AdWords Ad Extensions …

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PPC Campaign Domination: Google AdWords Ad Extensions Part 1

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This is part of our series of posts that we putting together about how we approach PPC campaign management for our clients. Our Other PPC Campaign Domination topics: Landing page optimization Google Adwords, quality score & you Campaign organization Google Adwords ad extensions – Part 2 – Our client test Today’s topic is: An Introduction to Google AdWords Ad Extensions …

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