- Home
- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
- SEM ResourcesThere is where we talk about our SEM resources.
- ClientsHave what kinds of clients we have here. Could have some fun with shortcodes to produce some really cool looking boxes if we wanted to
- About UsSet up the stage for the rest of the section’s content in here.
- ContactGet in contact with us. Google Maps embedded address. Contact form. The works.
- Blog
6 Tips: How To Optimize Your Campaigns On Google’s Display Network
13
We’ve already covered ad copy and how to maximize your Google AdWords PPC budget. To round out the three part series, we’re capping off with 6 Tips on how to optimize your campaigns on Google’s Display Network. And I promise, this is the last time you’ll see me talk about cat nip! Display campaigns are a critical part of online advertising and …
Read MoreNew Case Study! How We Used Personas to Turn Around a PPC Campaign
This case study demonstrates how we turned around a failing PPC campaign by using personas to improve the keyword targeting. The result? We improved conversions by 152%. Creating Personas Improves PPC Campaign Performance by 152%! from Amplify Interactive Client Profile A client offering a self-serve version of a SAAS product that aggregated and displayed social media content on a website. …
Read MoreThe Insider’s Guide to Enhanced Campaigns: Part I
Back on February 6, Google threw a curveball called Enhanced Campaigns. The upgrade from current ‘Legacy’ campaigns to ‘Enhanced’ is mandatory on July 22 and was implemented by Google in an effort to simplify campaign management across multiple devices. What does this mean? Well, the current structure of PPC campaigns as we know it is completely changing. Google recognizes that …
Read More4 Ways to Get Big Results from New PPC Campaigns
Developing new PPC campaigns can be hard work and you deserve a pat on the back. But in my experience it can take some time and performance data to see the fruit of your labors. So hold off on your high fives and fist pumps for a little bit. Read on to see ways we get big results for new …
Read More7 Tips: Maximizing Your Google AdWords PPC Budget
Last month I put together a guide that focused on PPC ad copy. This month, the focus has shifted to budget optimization. Google tries to make it as easy as possible for you to give your money to them via AdWords. Provided below is 7 tips that will help you maximize your budget, while increasing your campaign effectiveness and preventing wasted …
Read MoreSubscribe
Blog Cred.
