Category Archive for: ‘PPC’

New Case Study! A/B Testing Offers with Retargeting


This case study demonstrates the effectiveness of retargeting to test different offer types. We showcase an A/B remarketing test that drives significant gains in campaign performance. Case Study: A/B Testing B2B Offers with Retargeting from Amplify Interactive Client Profile  Tripwire’s IT security software reduces risk, ensures systems and data security, and automates regulatory compliance. Tripwire offerings solve the security configuration …

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New Case Study! Retargeting Improves Campaign by Over 200%


This case study demonstrates how we used retargeting to improve campaign performance by over 200%! Retargeting: How We Improved Search Campaign Performance by > 200% from Amplify Interactive Client Profile The client’s IESD product line is an electrical and wire harness design product targeted at electrical engineers in the automotive, aerospace, rail, and specialty vehicle industries. The Challenge Our goal …

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Insider’s Guide to Adwords Enhanced Campaigns: Part II – Upgrading


UPDATE: Download the Complete Guide to AdWords Enhanced Campaigns today! This is a follow-up to: The Insider’s Guide to AdWords Enhanced Campaigns: Part I If you’re following along with any news in the last couple months with PPC you’ve at least heard of Enhanced Campaigns from Google Adwords. Ever since this announcement the PPC community has been buzzing with reaction to this …

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6 Tips: How To Optimize Your Campaigns On Google’s Display Network


We’ve already covered ad copy and how to maximize your Google AdWords PPC budget. To round out the three part series, we’re capping off with 6 Tips on how to optimize your campaigns on Google’s Display Network. And I promise, this is the last time you’ll see me talk about cat nip! Display campaigns are a critical part of online advertising and …

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New Case Study! How We Used Personas to Turn Around a PPC Campaign


This case study demonstrates how we turned around a failing PPC campaign by using personas to improve the keyword targeting. The result? We improved conversions by 152%. Creating Personas Improves PPC Campaign Performance by 152%! from Amplify Interactive Client Profile A client offering a self-serve version of a SAAS product that aggregated and displayed social media content on a website. …

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