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Innotech 2007 Session: Fostering Online Communities: Lessons from Open Source and Grassroots Development

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Another session I attended at Innotech was called Fostering Online Communities: Lessons from Open Source and Grassroots Development. I went in not really knowing what kind of useful info I would get out of it, but I ended up learning some interesting stuff. The presenters for this session were: – Scott Kveton, CEO, JanRain, Inc. – Tara Hunt, Co-Founder, Citizen …

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Innotech 2007 Session: Media 2.0 Panel: Blogging, RSS, Wiki and Podcasting

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I had the opportunity to sit in on a couple of sessions for this year’s Innotech Conference here in Portland, Ore. I plan to write a couple of blog entries detailing each session I was able to attend & highlight one key takeaway from each. The first session I attended was the Media 2.0 Panel: Blogging, RSS, Wiki and Podcasting …

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The Best Keywords Ever

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How do you determine what keywords are going to get you the most traffic, clicks, and conversions? According to Stoney deGeyter, contributing writer for Search Engine Guide, keyword success depends on the campaign goals.  In a perfect world, every marketer would like to have all of the above. But this world is far from perfect, so you’ll have to settle …

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Innotech 2007 Presentation Recap: SEM Building Blocks

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As promised, here are some links I wanted to make available for the attendees: http://del.icio.us/Amplify.Interactive/innotech http://www.sempdx.org/ The fact that the InnoTech emarketing summit sold out prior to the first day of the event highlights the interest in the business community here. The two-day conference featured plenty of great content regarding not only search engine marketing, but also email, building community, …

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Having a Custom 404 Error Page is Important

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Whenever Amplify Interactive engages in an SEO project with a client, we always express the need for a custom 404 error page. Without having some sort of custom 404 error page present on your site, someone who stumbles upon an error gets to see that “dead end” of a page, often instilling some sort of loss in consumer confidence for …

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