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Category Archive for: ‘Blog’

Upcoming Presentations – April/May 2013

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Upcoming presentations by the Amplify Interactive crew. Come watch and visit with us! 4/18 – Introduction to Google Analytics http://www.meetup.com/Online-Marketing-Beginners-Group/events/58570602/ Jessica will be speaking at an East Portland Chamber of Commerce meeting about Google Analytics. Price: $20 Location: Red Lion Convention Center Time: 5:30 pm – 7:30 pm Click to Tweet This Event! 5/2 – eMarketing Summit: Google Penguins & …

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SEM Playlist: Best Articles of the Week 4/12/13

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We rounded up a list of our favorite Search, SEO (Inbound), Social, and Analytics blog post links that we came across this past week. These are either important updates to services we use or interesting content we find valuable. We know you found your favorite Blog Posts this week – comment with your link to something recent that you found …

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7 Tips: Maximizing Your Google AdWords PPC Budget

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Last month I put together a guide that focused on PPC ad copy. This month, the focus has shifted to budget optimization. Google tries to make it as easy as possible for you to give your money to them via AdWords. Provided below is 7 tips that will help you maximize your budget, while increasing your campaign effectiveness and preventing wasted …

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SEM Playlist: Best Articles of the Week 4/5/13

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We rounded up a list of our favorite Search, SEO (Inbound), Social, and Analytics blog post links that we came across this past week. These are either important updates to services we use or interesting content we find valuable. We know you found your favorite Blog Posts this week – comment with your link to something recent that you found …

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New Case Study! How We Increased Call Volume by 254% with PPC

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This case study demonstrates how we targeted mobile devices to help one of our clients improve Google AdWords PPC campaign performance and increase call volume by 254% in just 3 months. Mobile PPC Campaign Increases Call Volume 254% from Amplify Interactive Client Profile We work with a well-known hospital brand (that we can’t name here) to drive awareness, new patients, …

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