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The Best Keywords Ever

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How do you determine what keywords are going to get you the most traffic, clicks, and conversions? According to Stoney deGeyter, contributing writer for Search Engine Guide, keyword success depends on the campaign goals.  In a perfect world, every marketer would like to have all of the above. But this world is far from perfect, so you’ll have to settle …

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Innotech 2007 Presentation Recap: SEM Building Blocks

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As promised, here are some links I wanted to make available for the attendees: http://del.icio.us/Amplify.Interactive/innotech http://www.sempdx.org/ The fact that the InnoTech emarketing summit sold out prior to the first day of the event highlights the interest in the business community here. The two-day conference featured plenty of great content regarding not only search engine marketing, but also email, building community, …

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Having a Custom 404 Error Page is Important

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Whenever Amplify Interactive engages in an SEO project with a client, we always express the need for a custom 404 error page. Without having some sort of custom 404 error page present on your site, someone who stumbles upon an error gets to see that “dead end” of a page, often instilling some sort of loss in consumer confidence for …

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The Late Show! SES NYC 2007

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Kent, Ben, Scott, originally uploaded by SmallBusinessSEM.com. Kent, Ben, Scott of SEMpdx hit the late show with Matt McGee & several other attendees. Thanks to Matt for the picture.

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Pick Your Domain Name Extension Wisely

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U.S. News has an interesting story about domain names & which ones were found the “most dangerous.” The stat that popped out for me was how the worst places to download were .biz, .ws & .bg sites. They report that you have at least a 1 in 10 chance of downloading some malware or malicious spyware from a site with …

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