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Category Archive for: ‘Blog’

PPC, Search Campaigns, Analytics & Expectations – What Does Success Look Like?

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So, we had a newer client come to us recently and ask why their PPC campaign wasn’t having a bigger impact on their site traffic. We’ve been reporting great numbers on a weekly basis – high click through rates, high conversion rates, etc. – so we were kind of surprised by the question. I should back up a little bit …

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Changes for Yahoo!

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Terry Semel leaves, Jerry Yang’s back in charge. What will this mean? I don’t know – that’s why I read the New York Times. Are they going to get out of the search engine business & outsource to Google? Interesting question – and not without merit. I have to tell you- it’s not popular to say, but I like Yahoo. …

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Untended Domain Issues Can Cripple Your SEO Efforts

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Placing the same content on a number of different domains doesn’t help you – it hurts you in the long run. Erik Dafforn recently covered the issue of domain mirroring in a recent ClickZ article titled Domain Mismanagement Plagues Search Performance. In many cases, companies know that this doesn’t provide much, if at all, improvement for search engine rankings… but …

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SEO Myths Exposed

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There’s a constant flux of information about the “latest & greatest tricks” to get a site in top search engine rankings. How do your practices rank? Take the SEO Challenge to see if you’re on top of your game: True or False? High spidering = High rankings True or False? You should replace graphics with CSS formatted text True or …

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Event Recap: SEMpdx Hot Seat

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So, in our recent deluge of new clients and trying to keep up with our increased workload – I neglected to announce to our dear readers that I’d be a panelist at last night’s SEMpdx Hot Seat event. For those who aren’t familiar with the Hot Seat series – the concept is simple. We line up 5 search experts on …

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