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Category Archive for: ‘Blog’

Web Page Rankings Lose Rank

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Nielsen/NetRatings announced that they’ll be changing they way they track visitor stats. Currently, advertisers and sites rely heavily on the number of pages viewed by a visitor to determine site traffic and success. However, with the growing popularity of online videos and the use of Ajax software, the quantity of pages viewed has become less relevant. It’s the quality- or …

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Coverage: “What is the Best Way to Learn Search Engine Marketing?”

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Ben was quoted in this recent Search Engine Guide article penned by fellow SEMpdx-er Todd Mintz. Todd’s article begins: “Search Engine Marketing knowledge is a very prized possession. Many people want to learn how to do search for themselves or for their company. However, they don´t know how to begin the educational process. I asked my fellow SEMpdx members how …

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IT Buyers & Search Engines

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A recent survey by KnowledgeStorm uncovered some very interesting statistics regarding B2B buyers & search engines. The survey polled 3,000 IT buyers and marketers ans was designed to “…examine how technology buyers search for content and how marketers deliver content to them.” Key takeaways include: 83% of buyers actively use Google to find tech information 65% of IT marketers use …

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Speaking Event – Search Engine Strategies San Jose 2007

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082007 – 082307 – Search Engine Strategies Ben Lloyd has been confirmed at a speaker for the Search Engine Strategies conference in San Jose. SES is the SEM industry’s premiere search engine optimization & marketing conference. Ben will be participating in the ”Content is King” session and doing his best to represent Amplify-Interactive and SEMpdx at the conference.

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Upcoming Search Marketing Events: July & August 2007

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Amplify-Interactive will be participating in these events: 7/10: SEMpdx Networking Event @ Paddy’s (5 pm) 7/19: Internet Strategy Forum Executive Summit @ The Governer Hotel 8/14: SEMpdx Hot Seat @ Hotel DeLuxe (6 pm) 8/20- 8/23: Search Engine Strategies San Jose 8/23: Ben’s SES Session – “Content Is King!”

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