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Category Archive for: ‘Blog’

A Look Under Google’s Hood

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Excellent article I saw in the New York Times Google Keeps Tweaking Its Search Engine Google’s top minds offer a peek inside the algorithm that provides search results for half a billion users. This is the most open article I’ve seen on the inner workings of Google’s search engineering team – the ones that figure out how to rank Web …

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Optimizing the “E-Mail This” Marketing Opportunity

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A recent article in ClickZ struck my fancy. Optimizing the “E-mail This” Marketing Opportunity” – Ten ways to supercharge the viral marketing possibilities of “e-mail this to a friend” functionality. I like this. It’s such simple, low hanging fruit for so many sites – and they don’t use it. We incorporate this item into our site audit scorecard for clients, …

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Google Buys Feedburner

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Google Confirms FeedBurner Buy The search giant will add FeedBurner’s RSS publishers –those that opt to display ads that is — to its AdSense network. Summary: The takeover of all things online (and free) continues. The only real takeaway – RSS ads and further reach into placement on blogs are now just a ‘content network’ checkbox away. Also See  FeedBurner’s …

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Amplify Interactive Featured In Portland Business Journal

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The Portland Business Journal recently interviewed Ben Lloyd and other members of SEMpdx for a feature story on the search marketing industry and Portland’s presence in the industry. Read the story here: Search for marketing nirvana moves to the engines

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Can’t be a lover anymore? **SPAM**

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That was the subject line for the latest spam e-mail I received today. Spam e-mails infiltrate millions of inboxes each day. We’ve all received e-mails about how we can improve our love life, order extremely cheap medication overseas and even a personal e-mail from a former oil industry president located in Nigeria that somehow has millions of dollars to give …

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