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Category Archive for: ‘Blog’

Social Networking Stats – MySpace is Annoying, but People Love It

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This interesting article in eMarketer “Social Networking Consuming More Time” offers up a few great nuggets of information: Top 20 Social Networking Sites in the US, Ranked by Attention (% share of attention combined with thousands of monthly visitors). It should come as no surprise that MySpace dwarfed the competition with regards to these numbers. I think that has a …

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Hiring & Training a New Search Engine Marketer (SEM)

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So, my posting frequency has died off a bit over the last week. Why? Because we’ve landed a few new big projects at the same time that we hired a new employee. Amplify-Interactive is a small SEM firm, and the new hire increases our size by 33%. We’ll be introducing our new guy to the blog in due time, but …

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Does Your Brand Live Online?

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Online reputation and brand awareness is critical for success in today’s virtual market. Two things have be in place for a brand to have success online: current touchpoints and hitting the ‘sweet spot’ with the consumer. Touchpoints are the vehicles brands use to communicate their message to its target audience. Traditionally these vehicles have been direct mail, signage, brochures, news …

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Drumroll Please… The BEST Day & Time to Send Your Email Is…

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Actually, that’s for you to figure out. However, our email marketing partners over at eROI have recently announced on their Return on Subscriber blog the release of their updated study of email open & click-through rates. If you’re sending out marketing emails – this study will be helpful in picking & choosing when to click send.

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No Slang

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Internet slang consists of slang and acronyms that users have created as an effort to save keystrokes. Terms have originated from various sources including Bulletin Boards, AIM, Yahoo, IRC, Chat Rooms, Email, Cell Phone Text Messaging, and some even as far back as World War II. While it does save keystrokes, Internet slang can prove very hard to read. Here’s …

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