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Nielsen Reveals Audiences Use 2 or 3 Engines for Search

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The competition is getting fierce among search engines. Last week Nielsen//NetRatings revealed how the top engines performed in two key areas for the months of June & July 2007: Overall increased visitor retention Visitors are using 2 and 3 engines to perform searches in three major categories: search, career development & multi-category travel Google ranked #1 over Yahoo and MSN …

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Upcoming Amplify Interactive / Search Marketing Events

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Amplify Interactive will be participating in these events: 9/6-9/7: InVerge 2007: The Interactive Convergence Conference 9/11: SEMpdx Networking Event 9/14: Art Institute of Portland Graduate Portfolio Show (feat. Amplify’s own Kristin Wall)

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SES San Jose 2007 Wrap-Up

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With SES firmly behind me, and now that I feel caught up on my sleep – I can finally put together this wrap-up post. Wednesday: SEO Through Blogs & Feeds: Excellent session that featured Rick Klau (used to work @ Feedburner, now @ Google) and Greg Jarboe (SEO-PR). All the panelists gave great advice for optimizing blogs & using feeds …

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SES San Jose 2007 Mid-Week Update

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Search Engine Strategies San Jose 2007 It’s been an extremely hectic week so far, and today is no exception. I’m currently sitting in a great session “Linkbaiting & Viral Search Success” – so I thought I’d give a run-down of the other sessions I’ve hit so far this week. Monday: Long story short – missed my flight Monday morning (wasn’t …

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How Do You Build a Successful Social Network?

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How do you choose where & how to focus your “social” energy? New tools and applications are released or updated nearly every week. And just when you think you’ve mastered one arena, a new one crops up. So many resources, so little time. How do you make the most of your networking efforts? It comes down to quality versus quantity. …

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