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Category Archive for: ‘Blog’

Alert the Internet! Google dominates % of all U.S. searches in August

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According to Hitwise, Google accounted for 64% of all searches in the U.S. for the month of August.  While this, initially, might not be very shocking, Google’s dominance did increase almost 4% compared to last year.  So it seems that Google’s popularity & search dominance is only getting stronger and stronger. While Google keeps on obtaining more and more of …

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PPC Landing Page Testing and The Joys of Google Website Optimizer

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We’ve recently started doing multi-variate landing page testing via Google’s Website Optimizer. With our first full project under our belts – we’ve been absolutely blown away. The results are one thing, but the ease of running the test has us totally stoked as well. Up until this tool was available, you had two options. Scream, yell & fight with your …

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Target’s Pay Per Click Campaign = wasted impressions, clicks & opportunity

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Target is the new Ebay of pay per click ad exposure.  As evidenced in the link, Ebay use to bid on all kinds of words (they’ve tightened it up this year…) and, due to having a dynamic keyword insertion strategy employed with their ads, had some some of them read ridiculously funny. Well, apparently whoever is managing Target’s PPC campaign …

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Light Posting from Amplify Interactive

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Many apologies to our dear reader for the recent lack of posting to the blog. We’ve been reveling in a post-labor day project blitz that has us all working pretty heavily. We do have some items for the blog, and we will return to a more regular posting schedule shortly. Thanks! Ben

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Paid Links, Universal & Blended Search, SES San Jose

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I posted up some search industry news & discussion points from our SEMpdx networking event last night. Topics include paid links,  universal search and SES San Jose. Head on over to the SEMpdx blog and join the discussion!

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