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Category Archive for: ‘Blog’

Search Engine Optimization Tips for PDFs

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Galen DeYoung over at Search Engine Land has a nice 11-point list of search optimization tips for PDFs.  A couple I thought were particularly noteworthy: Build links in the copy of your PDF.  Search engines do crawl these PDFs and the same rule applies to having optimized anchor text for links Place your PDFs closer to the “root level” of …

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Yahoo Upgrades its Search Engine – We Look for a Halo 3 Trailer

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Today, Yahoo announced upgrades to its search engine designed to “…make it more helpful and engaging…” These improvements mark the most significant change to Yahoo’s search engine in the last 3 1/2 years. (Remember when Yahoo search was powered by Google?) These improvements are aimed more at helping searchers find what they are looking for by improving the interface rather …

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¡Aye Carumba! Amplify’s Recent Blog Post Was ‘Spanishalized’!

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What’s going on here? A brief look at the rising Spanish-speaking search market. Little did we know here at Amplify Interactive that we had a Spanish speaking following! But, as you can see from a comment on a recent post, a Spanish-language blog picked up our post and linked to us. We would like to give a big “¡Muy Bien!” …

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What is the SEO Value Proposition?

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Fellow SEMpdx member Todd Mintz put together a story for Search Engine Guide asking SEMpdx members what their take is on the SEO value proposition. Yours truly (Ben Lloyd) answered along with several other members. My quote: I feel that good SEO creates a value proposition that touches on virtually every aspect of on online marketing program. At the top …

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What is the SEO Value Proposition?

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Fellow SEMpdx member Todd Mintz put together a story for Search Engine Guide asking SEMpdx members what their take is on the SEO value proposition. Yours truly (Ben Lloyd) answered along with several other members. My quote: I feel that good SEO creates a value proposition that touches on virtually every aspect of on online marketing program. At the top …

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