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Category Archive for: ‘Blog’

Breakin’ the Law, Breakin’ the Law: Part 1

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What are some of the biggest legal issues search marketers face in PPC advertising? Early on, using someone else’s trademark in your meta tags was considered trademark infringement. Fortunately, standardized policies have been created to help eliminate the “he said, she said” battles. But we still have PPC click fraud, copyright infringement and trademark usage in PPC advertising to contend …

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From now on, all approved comments will be “followed”

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That’s right.  The team here @ Amplify Interactive feel as though the individuals who actively participate on our blog deserve better.  As you may (or may not) know, WordPress automatically sets a “nofollow” attribute for comments. Well, at least on the Amplify Your Search Marketing Knowledge blog, this is no more. If your comment is approved, the URL you supplied …

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Street View in Google Maps expanded to Portland

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Read this over at the Google LatLong blog: “Now you can check out 360-degree views of Chicago, Pittsburgh, Philadelphia, Phoenix, Portland and Tucson. As an added bonus, the images in Phoenix, Tucson and parts of Chicago are all in high resolution.” Awesome!  Check out the street view of our building.  Unfortunately, you can’t directly link to the street view… so …

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The ultimate type of advertising (hint: it starts with “word” and ends with “mouth”)

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Picture this: you’re at a family gathering.  Your Uncle Mort is telling your cousin Sally about this wonderful hair-cutting appliance called a Flowbee.  Now, Uncle Morty is a stylish guy… and you’ve noticed that his mullet has been quite tame the last couple of months… so you decide that hey, Uncle Mort’s been chatting up this product, you’ve seen the …

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1, 2, 3, 4, Put Your Search Engine Rankings Report On The Floor

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Matt McGee over at the Small Business SEM blog has a blog post that we 100% agree with titled “Dear Small Business Owners: Put Down Your Ranking Reports.” Matt’s point has been one that we’ve been telling our clients – ranking reports aren’t as useful or powerful as they once were. Why shouldn’t one be too concerned with where one …

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