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Category Archive for: ‘Blog’

What’s Hot & What’s Not for Marketing in 2008

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As 2007 wraps up and 2008 approaches, there appears to be a significant shift in how marketers are planning to target and reach their consumers – Amplify included. According to a recent article by Sam Law and Julian Stone, traditional methods of online advertising, such as paid campaigns, banner ads, AdWords & newsletters are losing effectiveness. Consumers have become immune …

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Search Engine Marketing Christmas Songs

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As I’m working today with the Christmas music blasting in the background (so I like Xmas music, so what!), I keep on mixing in a search engine marketing “spin” on the lyrics. Here’s a sampling of some of the lyrics that have popped in my head today. Could these perhaps be labeled SEO Christmas Songs? Deck the Halls Deck the …

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Old School or Blades of Glory? Time to determine which is the funnier movie… by looking at search statistics.

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Here at the Amplify World Headquarters, we’ve recently had ongoing conversations about which movie is funnier – Old School or Blades of Glory. So I thought hey, why not try to settle this question by looking at the search stats for both of the movies and seeing which one rules in the land of search. I first took a gander …

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Effective Day-Parting of Pay Per Click Campaigns with Google – Part 2

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Strategies for Day-Parting PPC Campaigns In part 1 of this series, we described what day-parting is and why you should be day parting your pay-per-click campaigns. In this second and last part of the series I will give you some strategies for evaluating and implementing day parts for your PPC campaigns with Google. First, you’ll want to pull a couple …

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Power of the Almighty Blog: Part III

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Last week, in part II of the Power of the Almighty Blog, I questioned whether or not the power of one voice could stand up against a large company with endless resources… With the growing popularity of social media & the focus shifting from appealing to the masses to focusing on the “individual” – you and I now have a …

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