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Amplify Interactive – 2007 Wrap Up
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2007 was a big year for our little Portland Oregon search engine marketing firm. I wanted to touch on a few key things to illustrate how far we’ve come in the last year, and I want to say thanks to the team, our partners & colleagues, and of course our clients for making 2007 another fantastic year for us. As …
Read MoreWhat’s Hot & What’s Not for Marketing in 2008
As 2007 wraps up and 2008 approaches, there appears to be a significant shift in how marketers are planning to target and reach their consumers – Amplify included. According to a recent article by Sam Law and Julian Stone, traditional methods of online advertising, such as paid campaigns, banner ads, AdWords & newsletters are losing effectiveness. Consumers have become immune …
Read MoreSearch Engine Marketing Christmas Songs
As I’m working today with the Christmas music blasting in the background (so I like Xmas music, so what!), I keep on mixing in a search engine marketing “spin” on the lyrics. Here’s a sampling of some of the lyrics that have popped in my head today. Could these perhaps be labeled SEO Christmas Songs? Deck the Halls Deck the …
Read MoreOld School or Blades of Glory? Time to determine which is the funnier movie… by looking at search statistics.
Here at the Amplify World Headquarters, we’ve recently had ongoing conversations about which movie is funnier – Old School or Blades of Glory. So I thought hey, why not try to settle this question by looking at the search stats for both of the movies and seeing which one rules in the land of search. I first took a gander …
Read MoreEffective Day-Parting of Pay Per Click Campaigns with Google – Part 2
Strategies for Day-Parting PPC Campaigns In part 1 of this series, we described what day-parting is and why you should be day parting your pay-per-click campaigns. In this second and last part of the series I will give you some strategies for evaluating and implementing day parts for your PPC campaigns with Google. First, you’ll want to pull a couple …
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