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Category Archive for: ‘Blog’

The evolution of the search engine result page (SERP)

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Read a fairly interesting article over at ClickZ today – SERP Position: Myth vs. Reality. Aside from getting into some history about how search result pages looked back in the day &about how PPC bidding used to work (man, the glory days of going into Overture and having bidding wars… now we have quality score, CTR & maximum cost per …

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Who Needs a Blogging Strategy? Beginners.

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Well that may be a bit overstated. Let me explain. I do think you need a general understanding of what your blog is going to be about. In a corporate setting or a setting where you have multiple authors, you need a an understanding about common sense and what is & isn’t acceptable subject matter (like disclosing confidential information). But …

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An example of a successful viral marketing campaign

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Sure we may be a little late to the party… but this successful viral marketing campaign is one that truly stands out. Chocolate rain. Does this phrase ring a bell for you? Perhaps the video might seem a little familiar. That’s Tay Zonday singing Chocolate Rain and playing the keyboard. This video was originally uploaded on Youtube on April 22, …

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Amplify Interactive: April ’08 Update

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Here’s the latest in what’s happening @ Amplify Interactive New Clients & Client News UBuildIt: Mentioned in Money Magazine in an article titled “Build Your Dream House Now“ Rocketbook: We’re patiently waiting to launch a search marketing campaign for a redesigned MyRocketBook.com… should be any day now Fios, Inc.: We’re very close to launching a redesign of DiscoveryResources.org ID Safeguards …

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Want to help Google label some images?

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Feel like wasting some time while helping Google label the millions & millions of images they have?  Hop on over to the Google Image Labeler site and do exactly that. Basically, you can sign in with your Google account or just be a guest and play this “game” where you’ll be randomly paired with some anonymous & mysterious “partner.”  Then …

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