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Ryan’s PPC Playlist: Staying Creative In Paid Search Edition
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Paid search has constantly evolving features and changes in the space combined with shifting needs of clients and business. Effective PPC managers are flexible and creative to adapt to this landscape. Take the Bear Grylls approach to PPC management and ensure your campaigns don’t die a slow death in the internet wilderness with this edition of the playlist. Amplified Gold Posts …
Read MoreOverwhelmed by Social Media?
I was recently interviewed by NeighborhoodNotes.com on the topic of “Choosing the Right Social Media Platform For Your Business” for their “Indie Business” section. The premise was that a lot of small business owners feel overwhelmed by social media. This is not a new theme when it comes to social media – it can be overwhelming and we know it. But …
Read MoreChristian Reads… (So You Don’t Have To) – SEO Edition – May 2012
It’s time to wake up from your haze due to those pesky April showers and smell those May flowers because I have some fantastic SEO articles and news items I’ve been reading from about the middle of April until now to share. So let’s get sniffing (that doesn’t really work… but we’ll go with it anyway)! We’re Hiring! We’ve recently …
Read MoreLabels and Other New Features in Google Adwords
Google Adwords released a few new features this week that got me pretty excited. I can already see multiple ways these new features can be used. If you’re not excited enough already let me show you why you should be. I’m most excited about the addition of labels to add another layer of organization to campaigns. Here are three new …
Read More5 Guidelines for Effective Hashtag Marketing, According to Peter Stringer
Happy Spring and welcome to the April edition of ‘According To’! This month’s post is a great change of pace from previous posts in the series and features Peter Stringer, the Senior Director of Interactive Media for the Boston Celtics. Peter is providing his top five tips for effective hashtag marketing based on his experience with hashtag campaigns for the …
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