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Category Archive for: ‘Events’

Amplify Interactive: June/July ’08 Update

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Here’s the latest in what’s happening @ Amplify Interactive New Director of SEM Please join us in welcoming search marketing veteran Blu Drobushevich to the team at Amplify Interactive as our Director of SEM. Blu just started in mid-June, and he’s already made a huge impact. Blu will be focused on client strategy, streamlining internal processes and business development. With …

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Give It Up! SMX Advanced Seattle 2008

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From Amplify Interactive’s notes from SMX Advanced Seattle 2008 As I noted previously in our SMX Advanced 2008 Seattle post, there was a 30-day embargo in place on anything learned in this “give it up” session. Meaning, you can’t blog about it for 30 days, and the search engine guys aren’t allowed to fix any loopholes uncovered in these sessions …

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SMX Advanced Seattle 2008

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Julian & I took the short trip up to Seattle this week to attend yet another search marketing conference – SMX Advanced. SMX Advanced is a two-day conference for “advanced” search marketers where the sessions focus on topics beyond optimizing title tags and using keywords in your copy and other more “basic” topics. So, it’s a little smaller than Search …

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Diagnosing web site architecture issues

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 Second day of SMX Advanced, Developer Track Vanessa Fox, Search Engine Land: Vans.com has problems with javascript code. They don’t come up high in search due to this. She uses this as an example of identifying problems with websites to determine your strategy. Chris Silver Smith, Netconcepts: blog: naturalsearchblog.com For the newbies: …

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International SEO

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Amplify Interactive’s notes from SMX Advanced Seattle 2008 Second day of SMX Advanced, Organic track Moderator: Jeffrey K. Rohrs, ExactTarget Q&A Moderator: Barry Smyth, Search Strategies Ian McAnerin, McAnerin International: You can geolocate web pages (not just sites). Search Engines look at the domain country code (ccTLD), ip address, and link analysis. This is a script, and if the country …

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