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Give It Up! SMX Advanced Seattle 2008
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From Amplify Interactive’s notes from SMX Advanced Seattle 2008 As I noted previously in our SMX Advanced 2008 Seattle post, there was a 30-day embargo in place on anything learned in this “give it up” session. Meaning, you can’t blog about it for 30 days, and the search engine guys aren’t allowed to fix any loopholes uncovered in these sessions …
Read MoreSMX Advanced Seattle 2008
Julian & I took the short trip up to Seattle this week to attend yet another search marketing conference – SMX Advanced. SMX Advanced is a two-day conference for “advanced” search marketers where the sessions focus on topics beyond optimizing title tags and using keywords in your copy and other more “basic” topics. So, it’s a little smaller than Search …
Read MoreDiagnosing web site architecture issues
Amplify Interactive’s notes from SMX Advanced Seattle 2008 Second day of SMX Advanced, Developer Track Vanessa Fox, Search Engine Land: Vans.com has problems with javascript code. They don’t come up high in search due to this. She uses this as an example of identifying problems with websites to determine your strategy. Chris Silver Smith, Netconcepts: blog: naturalsearchblog.com For the newbies: …
Read MoreInternational SEO
Amplify Interactive’s notes from SMX Advanced Seattle 2008 Second day of SMX Advanced, Organic track Moderator: Jeffrey K. Rohrs, ExactTarget Q&A Moderator: Barry Smyth, Search Strategies Ian McAnerin, McAnerin International: You can geolocate web pages (not just sites). Search Engines look at the domain country code (ccTLD), ip address, and link analysis. This is a script, and if the country …
Read MoreSearch marketing & surviving a recession
Amplify Interactive’s notes from SMX Advanced Seattle 2008 Second day of SMX Advanced, Multiple tracks Moderator: Jeffrey K. Rohrs, ExactTarget Q&A Moderator: Jessica Bowman, Business.com Panelists: Andrew Beckman, Location3 Media Dave Davies, Beanstalk Search Engine Positioning Russ Mann, Covario Jon Miller, Marketo Right at the beginning, the moderator asks if we are in a recession. Most people believe we are. …
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