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Category Archive for: ‘Amplify-Interactive’

Ryan’s PPC Playlist: Always Be Testing or ABT

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I have a confession to make – I got a C in stats class in college and I did not like most science classes. Now, my job is all about proper testing methods, pivot tables, and analyzing data….and I LOVE IT. If your managing PPC campaigns you should love it too. Skip the pile of blog posts in your Google …

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Whitepaper! Tips & Tricks: Get a Rankings Boost with Social SEO

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Who DOESN’T want a few tips & tricks for integrating SEO & social media content? I mean – it’s just ridiculous if you don’t download this paper right away. Here – I’ll help you out with a link right here: …and while you’re clicking on buttons – why don’t you click one of those social media buttons up there and …

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5 Social Media Tools I Can’t Live Without, According to Ian Lurie

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Welcome back, readers! The May edition of ‘According To’ features Ian Lurie, an expert on internet, search, and social media marketing. Ian is founder and CEO of Portent Inc., an interactive marketing agency in Seattle, Washington. I was able to see Ian share his Dungeons and Dragons Guide To Social Media at a SEMpdx event this past October and am …

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Quick and Easy Way to Start Advertising on Google’s Display Network

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Last month I was asked to speak at an SEMpdx event on PPC and Landing Pages. I’ve been attending SEMpdx events since 2007 but this was my first time presenting, or presenting at any event for that matter. I was excited and nervous and I’m sure several other emotions. I presented on a “Quick and Easy Way to Set Up …

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Ryan’s PPC Playlist: Staying Creative In Paid Search Edition

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Paid search has constantly evolving features and changes in the space combined with shifting needs of clients and business. Effective PPC managers are flexible and creative to adapt to this landscape. Take the Bear Grylls approach to PPC management and ensure your campaigns don’t die a slow death in the internet wilderness with this edition of the playlist. Amplified Gold Posts …

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