Category Archive for: ‘Amplify-Interactive’

Ryan’s PPC Playlist: Reasons to Use Adwords Edition


It’s the holiday season, which means you could either be really busy if you manage B2C campaigns or really slow if you manage B2B campaigns. At Amplify most of our clients are B2B so I’ve been taking advantage of doing audits on client’s accounts and doing tasks I don’t do regularly. It’s a great time to get a lot of …

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Ashley’s Social Media Snapshots – 12/04/12


Can you believe that it is December already?!? Hopefully everyone has recovered from all of the turkey, leftovers, and Black Friday shopping. I’ve been getting ready for the holidays and tried to spruce up my desk with some lights and a USB powered festive tree. In my last post of 2012, “Ashley’s Social Media Snapshots” covers: Instagram Embeddable Badges, LinkedIn API, …

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Ryan’s PPC Playlist: The 9 Best Posts for November 2012


Do you ever feel overwhelmed with all of the blogs your supposed to read? Or struggle keeping up with all of the changes from Google? Don’t worry. I scanned hundreds of blog posts from the last 30 days in the industry and selected the best 9 posts from the last month to ensure you stay on top of your PPC …

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Ashley’s Social Media Snapshots – 11/06/2012


Happy Election Day! In this post of “Ashley’s Social Media Snapshots” – Google+ Hangouts Enhanced, Instagram Introduces Web Profiles, LinkedIn Announces Video Ads, and Twitter Gets its Own ‘Like’ Button. Google+ Hangouts Enhanced The most recent update to Google+ Hangouts introduces a new layout and features that give the user more control in their Hangout experience. Invites, chats, and apps …

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Ryan’s PPC Playlist: Dealing with Paid Search First World Problems


What first world problems do you find in PPC campaigns? We recently audited a campaign with over 7,000 negative keywords! A good portion of the 7,000 were set to broad match and multiple relevant keywords were negative matched. PPC is a game that constantly shifts and evolves. Your strategy and tactics usually follow an evolution as well. This constant shift …

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