Category Archive for: ‘Amplify-Interactive’

Launch and Optimize a Google Display Network Campaign in 3 Easy Steps


When I first started in paid search almost 5 years ago Google’s Content Network (now Display Network) was intimidating. I compared it to the wild west because you spent time developing campaigns and then hoped for the best. You could spend a lot of money and not have a return to show for it or limited data and tools to …

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Jessica’s Social Media “Likes” – 09/13/2011


In this post of “Jessica’s Social Media ‘Likes’” – Rand Fishkin on Social, Google+ Resources, Link Research, and Snoop Dogg. Get ready to “like!” SEOmoz: Tracking the KPIs of Social Media Rank Fishkin shares his KPIs for Social Media and gives examples of great tools to track them. Social Media sites he specifically talks about include: Facebook Twitter LinkedIn …

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Normally, 85th Place Isn’t Anything to Brag About


Did you know that you are currently reading one of the Top 100 Social Media, Internet Marketing & SEO Blogs of 2011? According to Cision Media, this blog ranks #85 on the list. They had their own measurement analysis, which you can read about on their site, but it included Web audience metrics from as well as Cision’s own …

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New Job Opening – Online Marketing Assistant


Amplify Interactive is hiring an Online Marketing Assistant. This is a position for someone with 1+ years of experience in search and/or social media marketing. This position offers the lucky candidate the opportunity to become an expert in  search engine & social media marketing including: search engine optimization, pay per click, social media marketing and Web analytics. Check out the …

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July 2011 7 Best PPC Playlist – Testing Edition


This past month was difficult to find blog posts that were NOT about Google +. But don’t fret, I’ve found the best the web has to offer in PPC and listed them below. The biggest theme that stood out to me from this month’s playlist was testing. Ongoing testing and optimizing is critical to the success of any PPC campaign. …

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