Category Archive for: ‘Amplify-Interactive’

Ryan’s PPC Playlist: New Years Edition


How’s you new year’s resolutions going? I use to set new year’s resolutions but stopped because my list started to look like this list. It always felt so cliche to me too. I like setting goals in life but usually just do it throughout the year. I’ve scoured my Google Reader this month to filter out the stuff that will …

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Best Amplify Posts of 2011


Not to brag – but we put out some great content in 2011. Our content was SO great that our year over year site traffic grew by 62%, and organic search referrals to our site climbed by 71% vs last year! These achievements are due to the work we’ve done on our blog. So please – leave a comment and help …

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5 New Year’s Resolutions for PPC Ad Testing in 2012


There are many ways you can spend your time optimizing your Adwords account in 2012. One of best ways to impact performance on your account is by ad testing. Not only can you increase click through rate but click through rate is the primary factor behind quality score. Improving your quality scores can decrease your costs, increase your impressions and …

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Amplify Interactive Fantasy Football Championship


Amplify Interactive’s fantasy football league kicked off competition back in September. The Amplify team invited our clients to join and when all was said and done, the 2011 Amplify football league consisted of 8 teams – BurresstedDvlpmnt, Domination, Cheese & Quackers, Whooping Cranes, Autobots, Leroy Jenkins, Ten Ton Hammer, and Where’s the puck?. Competition was fierce the first few weeks, …

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Ryan’s PPC Playlist: Early PPC Campaign Development Edition


Have you recently taken over a new Adwords account? Or starting one from scratch? If you answered yes to either one of the previous questions, then this playlist is for you. This week’s playlist offers tips from the last month to ensure you avoid disaster and plan for success during your hostile take over. If you’d like to play along …

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