Welcome to the first edition of ‘According to…’, a monthly post that offers insights and advice for various aspects of search engine marketing from different industry experts each month. This entry focuses on optimizing remarketing campaigns for the Display network. I attended SES Chicago in November and had the privilege of attending Joseph Kerschbaum’s PPC Beyond …
Read MoreRyan’s PPC Playlist: New Years Edition 1
How’s you new year’s resolutions going? I use to set new year’s resolutions but stopped because my list started to look like this list. It always felt so cliche to me too. I like setting goals in life but usually just do it throughout the year. I’ve scoured my Google Reader this month to filter …
Read MoreBest Amplify Posts of 2011 0
Not to brag – but we put out some great content in 2011. Our content was SO great that our year over year site traffic grew by 62%, and organic search referrals to our site climbed by 71% vs last year! These achievements are due to the work we’ve done on our blog. So please – …
Read More5 New Year’s Resolutions for PPC Ad Testing in 2012 8
There are many ways you can spend your time optimizing your Adwords account in 2012. One of best ways to impact performance on your account is by ad testing. Not only can you increase click through rate but click through rate is the primary factor behind quality score. Improving your quality scores can decrease your …
Read MoreAmplify Interactive Fantasy Football Championship 1
Amplify Interactive’s fantasy football league kicked off competition back in September. The Amplify team invited our clients to join and when all was said and done, the 2011 Amplify football league consisted of 8 teams – BurresstedDvlpmnt, Domination, Cheese & Quackers, Whooping Cranes, Autobots, Leroy Jenkins, Ten Ton Hammer, and Where’s the puck?. Competition was …
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