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Insider’s Guide to Adwords Enhanced Campaigns: Part II – Upgrading
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This is a follow-up to: The Insider’s Guide to AdWords Enhanced Campaigns: Part I If you’re following along with any news in the last couple months with PPC you’ve at least heard of Enhanced Campaigns from Google Adwords. Ever since this announcement the PPC community has been buzzing with reaction to this change from Google. There are many enhanced changes to be …
Read MoreRecent Updates to the Social Realm
There have been a lot of changes when it comes to digital marketing over the past couple of months; however, there are a couple changes that have happened over the past week that I think are especially important to note. Facebook Cover Photo Policy Change Since 2012, Facebook has allowed businesses to have a cover photo on their Facebook pages. …
Read MoreSEM Playlist: Best Articles of the Week 5/17/13
We rounded up a list of our favorite Search, SEO (Inbound), Social, and Analytics blog post links that we came across this past week. These are either important updates to services we use or interesting content we find valuable. We know you found your favorite Blog Posts this week – comment with your link to something recent that you found …
Read More6 Tips: How To Optimize Your Campaigns On Google’s Display Network
We’ve already covered ad copy and how to maximize your Google AdWords PPC budget. To round out the three part series, we’re capping off with 6 Tips on how to optimize your campaigns on Google’s Display Network. And I promise, this is the last time you’ll see me talk about cat nip! Display campaigns are a critical part of online advertising and …
Read MoreNew Case Study! How We Used Personas to Turn Around a PPC Campaign
This case study demonstrates how we turned around a failing PPC campaign by using personas to improve the keyword targeting. The result? We improved conversions by 152%. Creating Personas Improves PPC Campaign Performance by 152%! from Amplify Interactive Client Profile A client offering a self-serve version of a SAAS product that aggregated and displayed social media content on a website. …
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