Comments on: Web Analytics Strategy – Part 1 http://www.amplify-interactive.com/blog/web-analytics/web-analytics-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=web-analytics-strategy A Portland, Oregon Search Engine Marketing Firm. Tue, 07 Feb 2012 19:29:47 +0000 hourly 1 http://wordpress.org/?v=3.0.5 By: Festival Tents http://www.amplify-interactive.com/blog/web-analytics/web-analytics-strategy/#comment-3262 Festival Tents Sat, 13 Mar 2010 08:42:47 +0000 /?p=620#comment-3262 I know from personal experience that what I and other practioners would call a well defined strategy is not in place in 20% of companies, let alone 70%. I have however been into many initial meetings where the marketing managers and executives in question felt they did indeed have a well defined strategy until we dug a little deeper. I know from personal experience that what I and other practioners would call a well defined strategy is not in place in 20% of companies, let alone 70%. I have however been into many initial meetings where the marketing managers and executives in question felt they did indeed have a well defined strategy until we dug a little deeper.

]]> By: Sales Recruitment http://www.amplify-interactive.com/blog/web-analytics/web-analytics-strategy/#comment-3261 Sales Recruitment Tue, 02 Mar 2010 15:27:10 +0000 /?p=620#comment-3261 It really shouldn't be a surprise to any organization with a web presence today that they need to do some kind of analysis of what's happening on their website. How else do you know what's working and what's not, what to make better or what to get rid of? But as much as we'd all like to believe otherwise, understanding and using your web analytics to drive business decisions is not an easy process. It really shouldn’t be a surprise to any organization with a web presence today that they need to do some kind of analysis of what’s happening on their website. How else do you know what’s working and what’s not, what to make better or what to get rid of?

But as much as we’d all like to believe otherwise, understanding and using your web analytics to drive business decisions is not an easy process.

]]> By: UK Pool Tables http://www.amplify-interactive.com/blog/web-analytics/web-analytics-strategy/#comment-3260 UK Pool Tables Thu, 25 Feb 2010 05:41:24 +0000 /?p=620#comment-3260 You bring out a really good perspective folks should keep in mind while talking about ’strategy’ and ‘tactics’. What is ’strategy’ for me, might be a ‘tactics’ for my CEO - so it really comes down to how we intend to address it and what we are planning to do with the output. And to continue your’s and Stephane’s theme on left/right - the key is to look ahead (future) and do the right thing for the company and your customers than look behind and try to enshrine what is left of your historical success.. You bring out a really good perspective folks should keep in mind while talking about ’strategy’ and ‘tactics’. What is ’strategy’ for me, might be a ‘tactics’ for my CEO – so it really comes down to how we intend to address it and what we are planning to do with the output.
And to continue your’s and Stephane’s theme on left/right – the key is to look ahead (future) and do the right thing for the company and your customers than look behind and try to enshrine what is left of your historical success..

]]> By: Printing Birmingham http://www.amplify-interactive.com/blog/web-analytics/web-analytics-strategy/#comment-3259 Printing Birmingham Sun, 07 Feb 2010 13:23:39 +0000 /?p=620#comment-3259 Great example and very sound advice. People went to the About Us page to reassure themselves of the company’s credibility and then were not given any clear options on how to move forward from the sale. Providing that next step – making sure you have a clear path to conversion – can make all the difference. And high exit rates can often tell you were you’ve failed to provide that next step. Great example and very sound advice. People went to the About Us page to reassure themselves of the company’s credibility and then were not given any clear options on how to move forward from the sale. Providing that next step – making sure you have a clear path to conversion – can make all the difference. And high exit rates can often tell you were you’ve failed to provide that next step.

]]> By: Bryn Thomas http://www.amplify-interactive.com/blog/web-analytics/web-analytics-strategy/#comment-3258 Bryn Thomas Thu, 17 Dec 2009 11:07:44 +0000 /?p=620#comment-3258 great list, It's a fun complement to Google Analytics or any other solution. Their "Spy" feature refreshes in real-time to show visitors on your site... similar to Digg Spy feature. great list, It’s a fun complement to Google Analytics or any other solution. Their “Spy” feature refreshes in real-time to show visitors on your site… similar to Digg Spy feature.

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