Fellow SEMpdx member Todd Mintz put together a story for Search Engine Guide asking SEMpdx members what their take is on the SEO value proposition. Yours truly (Ben Lloyd) answered along with several other members.

My quote:

I feel that good SEO creates a value proposition that touches on virtually every aspect of on online marketing program. At the top of that list lies content. Good SEO focuses on good content, not technical wizardry or stuffing keywords into product / service pages. As the foundation for any search marketing effort, the process of keyword research provides an opportunity for businesses to understand how to connect with potential customers. Developing content that aligns with those concepts improves conversion rates, can be leveraged for viral marketing efforts, improves paid search & landing pages and enhances your credibility.

I explain it to clients like this – “Expedia, Travelocity, etc are NOT in the content business, they’re in the business of selling airline tickets, hotel rooms, rental cars, etc. But, what they understand is that they need to provide destination information, travel guides, etc in order to gain search engine rankings and sell those things. We need to think about your business the same way.”

Read the rest of the “What is the SEO Value Proposition” story at Search Engine Guide