The Search & Social Blog From Amplify Interactive

SEO Tips for Universal Search

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Posted on: 01-21-2010 by: Ben Lloyd

Presented at SEMpdx’s November 2009 SEO Fundamentals event, this presentation covers SEO tips for “universal search”. In other words, how to do SEO for “alternate” (non-text) content, which can improve your placement in search engines and/or help you gain more visibility with your content across the Web. Focuses primarily on image & video but touches on flash, audio (podcasts) and more.

(note – the presentation isn’t visible in the feed if you’re reading via email/rss/facebook – you have to click through to see it. You can also download the PDF from our SEM Presentations page.)

SEO Tips For Video, Images & Podcasts

A summary of the “Optimizing Alternate Content” tips in the presentation:

  • Filenames should match the content
  • Optimize the HTML to provide contextual clues
  • Make sure it’s crawlable
  • Use proper formatting
  • Leverage ‘attributes’
  • Leverage syndication/distribution channels to get your content “out there” and found

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About the Author

Ben LloydBen Lloyd is Founder/Principal/President of Amplify Interactive. Ben got his start in SEM way back in 1999 - before there was a Google. After working at a few agencies, Ben founded Amplify Interactive in 2003 and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends and/or his dog Hank whenever possible.View all posts by Ben Lloyd