SEO Tips for Universal Search
Presented at SEMpdx’s November 2009 SEO Fundamentals event, this presentation covers SEO tips for “universal search”. In other words, how to do SEO for “alternate” (non-text) content, which can improve your placement in search engines and/or help you gain more visibility with your content across the Web. Focuses primarily on image & video but touches on flash, audio (podcasts) and more.
(note – the presentation isn’t visible in the feed if you’re reading via email/rss/facebook – you have to click through to see it. You can also download the PDF from our SEM Presentations page.)
SEO Tips For Video, Images & Podcasts
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A summary of the “Optimizing Alternate Content” tips in the presentation:
- Filenames should match the content
- Optimize the HTML to provide contextual clues
- Make sure it’s crawlable
- Use proper formatting
- Leverage ‘attributes’
- Leverage syndication/distribution channels to get your content “out there” and found
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SEO tips for video, images and other such materials like flash etc definitely needs to be addressed properly if one wants to have a good position in the search engines listing… These techniques are great for ORM as well.
Good post! I believe that this is just another reason why search marketing should be brought in during the planning stages of a new website build. Planning these things out ahead of time saves developers the trouble of having to go back and tackle these issues after the fact, which in many cases doesn’t or can’t happen.
Text transcriptions for video or podcasts – GREAT advice!
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Thanks for the video, find it real useful. I really like the videos rather than reading text here, i’m sitting back watching it while eating a donut and some coffee. =D
Wow a great video really on a topic that isn’t talked about that much in SEO in my opinion. Especially with a lot of webmasters utilizing a ton of alternate content, this video delivers! Thank you for the info.