The Search & Social Blog From Amplify Interactive

SEO Myths Exposed

0

Posted on: 06-14-2007 by: Ben Lloyd

There’s a constant flux of information about the “latest & greatest tricks” to get a site in top search engine rankings. How do your practices rank? Take the SEO Challenge to see if you’re on top of your game:

True or False? High spidering = High rankings

True or False? You should replace graphics with CSS formatted text

True or False? Web 2.0 sites rank better than non-Web 2.0 sites

It’s all FALSE!

Crawl frequency has little to do with ranking. Good keyword rich content, site layout & navigation and linkability will get you top placement.

Many searchers prefer graphics over CSS text and studies have shown that graphics generate more clicks. The key is have balance.

Beware – Web 2.0 hasn’t been around long enough to accurately test & analyze results.

Categories: , ,

About the Author

Ben LloydBen Lloyd is Founder/Principal/President of Amplify Interactive. Ben got his start in SEM way back in 1999 - before there was a Google. After working at a few agencies, Ben founded Amplify Interactive in 2003 and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends and/or his dog Hank whenever possible.View all posts by Ben Lloyd