SEM Playlist: Best Articles of the Week 5/31/13
We rounded up a list of our favorite Search, SEO (Inbound), Social, and Analytics blog post links that we came across this past week. These are either important updates to services we use or interesting content we find valuable. We know you found your favorite Blog Posts this week – comment with your link to something recent that you found interesting or important, pertaining to Search & Social Marketing.
Paid Search Articles
As someone who spends a lot of time in AdWords and manages multiple accounts with lots of campaigns and ad groups, bulk changes are a huge time saver. To my delight, AdWords just announced that they have created a bulk uploads feature for ads and ad groups. This post breaks down the new feature in more detail.
SEO & Social (Inbound) Articles
Creating B2B content that engages your audience, for any business, can be a challenge. In this post, Brent breaks down exactly what “engaging” content means and how it can establish trust, authority, and customer interaction for your brand.
Michele answers the question of how to overcome content marketing challenges that small and enterprise size businesses face. Some of these challenges that she discusses include: producing engaging content, producing enough content, and a lack of budget.
As you may well know, Google recently redesigned the Google+ UI and with that, Google+ Ripples got a new look. Unfortunately, with the new Ripples updates, the search box has been removed. This article gives us a very helpful hack, in order to perform similar search results.
A lot of times we are already creating content, but are we getting all we can out of each and every piece of content that we create? Julie takes us through several examples of how we can repurpose and expand the reach of our already created content.
“If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside.” This post includes tips from some of the top analytics professionals and how they mine web analytics.
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Amplify Interactive is a Digital Marketing agency that provides search engine & social media marketing services for B2B clients. Check out our Search Marketing and Social Media Marketing services and our Clients or download one of our SEM Whitepapers.