SEM Playlist: Best Articles of the Week 5/17/13
We rounded up a list of our favorite Search, SEO (Inbound), Social, and Analytics blog post links that we came across this past week. These are either important updates to services we use or interesting content we find valuable. We know you found your favorite Blog Posts this week – comment with your link to something recent that you found interesting or important, pertaining to Search & Social Marketing.
SEO & Social (Inbound) Articles
Facebook has come out with new rules in regards to your business page cover photo. These rules range from now allowing calls-to-action to only allowing 20% text. Andrea breaks down all these new rules and how your business can use the new cover photos.
“The No. 1 rule in SEO is to check your site for on-site search engine optimization problems.” But, no matter how well you believe your site to be optimized, there is usually a high chance for improvement. This article goes through Raven’s Site Auditor and how to use it to “audit like a boss.”
- Penguin 2.0 coming
- Not flowing page rank through paid Adverts
- Deeper link analysis
- Detecting hack sites
The fundamental basic work for ranking higher on Google has for the most part remained the same. There is a lot of noise out there between blog posts and guides and this and that. Cyrus has put together a blueprint, for the new to intermediate SEOs, to use as a foundation to build your skills on.
Getting on the frontpage of SlideShare can be a huge benefit by receiving recognition and even driving leads. Explorics has put together a slide deck with 10 tips for getting to the “holy land” of SlideShare, the frontpage!
There is still not a way to have your logo appear in Google search results. But, Google announced a new “organization markup” that should help with putting your logo in Google Knowledge Graph boxes. In this article, Danny explains what this means in more detail.
Sometimes your slides can be too “complex, overloaded with bullets, lacking in focus, and/or filled with poor quality images.” Melanie breaks down some great tips, tools and other resources to help you jazz up your PowerPoint presentations to make them look fabulous!
Amplify Interactive is a Digital Marketing agency that provides search engine & social media marketing services for B2B clients. Check out our Search Marketing and Social Media Marketing services and our Clients or download one of our SEM Whitepapers.