SEM Playlist: Best Articles of the Week 5/3/13
We rounded up a list of our favorite Search, SEO (Inbound), Social, and Analytics blog post links that we came across this past week. These are either important updates to services we use or interesting content we find valuable. We know you found your favorite Blog Posts this week – comment with your link to something recent that you found interesting or important, pertaining to Search & Social Marketing.
So, those of us who manage AdWords accounts, know that Quality Score matters. But, according to Larry, “the benefits you get from having an above-average score is far greater in 2013 than it was in the past.” In this article, Larry goes through and shows us why this statement is true.
This new AdWords tool combines the old Keyword and Traffic Estimator tools into a “wizard-like integrated workflow to guide users through the process of finding keywords for creating new Ad Groups and/or Campaigns.” Larry drills down into how to use the new tool and all its’ features.
SEO & Social (Inbound) Articles
Starting with the “why,” this article lists several affirming social media and Facebook statistics that back up the importance of using Facebook and social as marketing channels. It then dives into the step-by-step process of setting up a business page for the first time, as well as how to migrate from a personal account to a business page.
This article dives into SEO tools including: Chart Intelligence Plugin, Link Research Tools, Rmoov, Optimizely, Deep Crawl & Scrapebox. Craig breaks down each tool and explains why he uses them and their advantages and disadvantages.
The Google image search update in January brought high resolution pictures into the search results. This update left “users with little incentive to clickthrough to the sites hosting and licensing the pictures.” Shahzad dives into why this decreased image search traffic and why Image SEO should be less of a priority now.
As it goes for most marketing mediums, social media marketing has gone through various periods of gossip from “it doesn’t work,” to “it works,” back to “it doesn’t work anymore.” The best way to navigate through all this chatter is to follow the statistics. Ginny does exactly this as she breaks down 18 “fresh” social media stats in this article.
Amplify Interactive is a Digital Marketing agency that provides search engine & social media marketing services for B2B clients. Check out our Search Marketing and Social Media Marketing services and our Clients or download one of our SEM Whitepapers.