SEM Playlist: Best Articles of the Week 4/5/13
We rounded up a list of our favorite Search, SEO (Inbound), Social, and Analytics blog post links that we came across this past week. These are either important updates to services we use or interesting content we find valuable. We know you found your favorite Blog Posts this week – comment with your link to something recent that you found interesting or important, pertaining to Search & Social Marketing.
“Local advertising is expected to grow 3x over the next five years” and the new AdWords enhanced campaigns favor this trend with mobile and geographic oriented targeting. In this article, Andrew takes us through a few of the new enhanced campaign features after exploring them over the past month.
SEO & Social (Inbound) Articles
This article talks about how organic search traffic gets the majority of search engine clicks and has an almost twice as high Lead-to-Customer close rate, yet it gets the lowest amount of budget allocated to it in comparison to all other funnels. Rebecca goes on to explain how to communicate with the C-Suites to effectively sell SEO to them in order to get more budget.
Courtney discusses how important images and other visualizations are in today’s digital world but finds it hard to keep up as a word person. She dives into 9 different tools for making photos and images out of words.
Google has recently rolled out an upgraded interface to its’ Places for Business that will replace the current dashboard. The new dashboard will only be available for new signups initially but will eventually be rolled out to all users.
Google Analytics recently announced 4 improvements to their real-time reports. They are as follows: 1. Analyze events in real-time; 2. Breakdown real-time by Desktop/Table/Mobile traffic; 3. Create shortcuts to your favorite real-time segments; and 4. Compare real-time filtered data against overall real-time data. The article breaks down each improvement in more detail.
Misc SEM Related Articles
This is a SlideShare presentation that Etienne put together. He takes you through 20 tips and tricks to use for managing your time more efficiently and effectively. A couple that I liked are:
• “Doing is better than perfect.” – Facebooks company motto. Work iteratively. Expectations to do things perfectly are stifling.
• If something can be done 80% as well by someone else, delegate!
Time management is one of the biggest aspects of being successful at your work. It can be easy to become overwhelmed and fall behind. But, “when you are behind, always be catching up. A little bit here and a little bit there.” This article takes you through 7 small steps of progress to help you catch up.
Evernote is a place to store things and make them available anywhere. You can store things like: bookmarks, webpages, notes and recipes, etc. Whitson goes through in detail and shows you how and why using Evernote is amazing.
WordPress has over 23k plugins in their directory and countless web masters from around the world use these plugins to power their websites. This is a periodic table showcasing the top 108 WordPress plugins ranked by the number of downloads.
Amplify Interactive is a Digital Marketing agency that provides search engine & social media marketing services for B2B clients. Check out our Search Marketing and Social Media Marketing services and our Clients or download one of our SEM Whitepapers.