SEM Playlist: Best Articles of the Week 3/22/13
We rounded up a list of our favorite Search, SEO (Inbound), Social, and Analytics blog post links that we came across this past week. These are either important updates to services we use or interesting content we find valuable. We know you found your favorite Blog Posts this week – comment with your link to something recent that you found interesting or important, pertaining to Search & Social Marketing.
AdGooroo recently conducted a report that analyzes advertiser participation and performance metrics on Bing Ads as compared to Google AdWords. There are a couple interesting highlights including higher ad impressions for the Financial Services vertical on Bing Ads. Ginny lists out other highlights from the study in this article.
“We found that moving to dynamic from static creative with product name and price had massive increases in click performance of over 500%.” In this article, Steve explains their testing of Facebook Exchange’s dynamic ad copy and the results they have seen.
SEO & Social (Inbound) Articles
Time and labor can be a huge factor when brainstorming content marketing ideas for companies and their digital strategies. This was true for John. So, he came up with his “Handy-Dandy” content audit template that he breaks down in this article.
All of us in the digital marketing arena know that social media is a very effective way to reach customers, but when you combine social media with a visual strategy, you can produce extremely engaging content. In this article, Debbie goes through 26 ways to use visual components in your social media marketing.
Bing recently added a new tool called “Site Move Tool” to Bing Webmaster Tools. It is similar to Google’s “Change of Address” tool but does more. Barry talks in this article about the things that Bing’s tool does or doesn’t offer as compared to Google’s tool.
Misc SEM Related Articles
There is a “difference between striving for 100% and expecting 100%.” Rand talks about his daily schedule, his personal and business expectations, and why he feels it is important to lower his expectations. Rand goes on to explain why too high of expectations can be harmful.
Marketing is evolving very fast with the digital age upon us. As an Agency, it is hard to keep up let alone predict the future. And, that is exactly what Mitch tries to do in this article. He delves into the roles of an agency in the present and how he sees futuristic agencies operating as they adapt and evolve with the companies they serve.
“We’d rather be failing frequently than never trying.” This is a quoted highlight of HubSpots Culture Code. HubSpot believes in transparency and they also believe that a company’s culture is very important. Dharmesh talks about HubSpots culture, values and provides a slide-deck of their Culture Code’s latest version.
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