The Hot 11 Search Engine Marketing Articles of the Week 9/20/2013
Welcome to the latest Amplify Interactive Hot 11! Thanks for dropping by. We’ve got some great articles rounded up for you from the world of SEO, SEM, PPC, SMM, and possibly other abbreviations! Feel free to read it if you want to, no pressure.
from Amplify Interactive
We (Amplify Interactive) are hiring an account coordinator! If you or anyone you know is looking for a great entry-level position at a growing agency, click this link!
by Michelle Morehouse at Clix
There’s been a good number of opinion pieces on QS as well as an update in Google’s reporting. QS has been around for a while, so what’s all the hoopla about?
by Danny Sullivan at Search Engine Land
How is Microsoft going to beat Google? Comments from departing CEO Steve Ballmer suggest there are no new tactics in the playbook.
by Rand Fishkin at Moz
In the latest Whiteboard Friday, Rand Fishkin clears up the confusion and offers a few clear attributes of better links, walking us through three great ways to find them. By the way, if you’re in Portland make sure to catch Rand speaking live this Tuesday for semPDX! All proceeds go to the Cottam library fund, a very worthwhile cause.
As I was writing that blurb for #4 I thought to myself “you know what self? That event needs its own spot on this list! If you’re in Portland you should definitely check out this event! All proceeds go to a very worthy cause.
Whoah, the Hot 11 is getting all out of the normal format! This is not an article, it’s just an Excel formula that my co-worker Ashley shared. Oh well, #YOLO! This is a useful Excel formula that Ashley sent out this past week. According to her “This is a pretty sweet formula! It counts the number of words in a cell – which can come in handy when you are trying to identify longer tailed keywords in search query reports.” There you go, file that one away in the ole noggin somewhere. Again, that’s IF(LEN(TRIM(A1))=0,0,LEN(
Let’s keep this off format stuff going! This is not an article, it’s a simple tool that saved me some frickin time this past week. If you use Ubersuggest, you may have noticed that it annoyingly adds a space to the end of terms when you export. I used to use a bothersome function in Excel (TRIM, I think?). Anyways, I found this site that makes this way easier.
by Jessica Lee at Search Engine Watch
Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it’s just a test for now, it assured users that the promoted pins will be tasteful, transparent, and offer a good user experience.
by Ginny Soskey
Powerpoints don’t bore people, people bore people. Here are some Powerpoint tricks to put up your sleeve to help captivate your audience.
by Avinash Kaushik at Occam’s Razor
As user behavior becomes increasingly complex, it is mandatory that your data analysis include the ability to do visitor segmentation. Learn how to with Avinash.
Oh my gosh, this is pretty awesome. Did you know a Peregrine Falcon can reach speeds of up to 250 miles per hour? WHAT? That’s just crazy talk. Go to about 2:45 to skip to the exciting part.
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