The Hot 11 Search Engine Marketing Articles of the Week 9/6/2013
Welcome to the Hot 11! We’ve got some great SEO, PPC, analytics, and all around marketing articles for you. So sit back, relax, and catch up on some great content!
by Kristi Hines from KISSmetrics
If you are involved in digital marketing, you probably need to be familiar with Google analytics. Preparing for (and taking) the Google Analytics Individual Qualification test is a great way to learn more about Google Analytics. It’s also a good way to beef up your professional profile. This post is a good resource to bookmark for when you want to take the Google Analytics IQ test.
by Anum Hussain at HubSpot
This is a great resource for optimizing your social media tactics if you are responsible for posting. Includes best practices for the “Big 3″ networks. See the SlideShare below…
by Ashley Kemper at Search Engine Land
It seems this article was written specifically for new websites, but this could also serve as an audit checklist if you are looking to improve your SEO on an existing website, or if you are wanting to get an idea of where you stand so that you can be more prepared when you talk to an SEO professional.
by Rakhitha Nimesh at 1stWebDesigner
For the most part, IFTTT falls into the category of “that’s kind of cool, but what the #$%^ can I use it for (just my opinion). However, there are some pretty cool uses. On this list I like #9 (“Create Twitter list from Twitter hashtag participants”… find people who are engaged in your space), and #12 “Tweets from a user to an email” (if you are stalking someone, lol… you could also auto-save tweets to a spreadsheet). If you are unfamiliar with IFTTT, this list can give you an idea of what can be done. Then you can get in there and mess around. It’s kind of fun… at least I think so.
by Elisa Gabbert at WordStream
What makes great content great? Well, that can’t be explained in a short blog post like this… great content is as much an art as it is a science. It’s like making music: it’s important to know the chords and some basic theory to make a good song, but just knowing the theory ain’t gonna get you there. However, having a framework within which to work can provide inspiration itself and can spur continuous learning and improvement. Here are 8 guidelines for helping you take your content to the next level.
by Jessica Lee at Search Engine Watch
ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more. Here’s a summary of those findings.
by Kayla Kurtz at PPC Hero
An outline of 5 reports you need to review to optimize your PPC campaigns.
by Josh Constine at TechCrunch
Facebook is cracking down on Pages that try to “trick” their way into your News Feed. Apparently the use of memes is considered “trickery”? Some people say that Facebook should stop judging content quality and just rely on metrics such as shares and people hitting the “this is uninteresting” button. What do you think? Memes certainly are a quick and easy way to get a message across…
by Linus Gregoriadis at Econsultancy
A surprisingly large number of companies aren’t optimizing for paid advertising. This leads to a lot of junk leads and traffic, as well as an unnecessarily high cost per acquisition. This is one of the reasons that companies come to agencies like us!
by Ashley Williamson at Positionly
Here are some of the reasons why some internet marketers are publicly disavowing SEO while privately practicing it—and what that means for the realm of internet marketing as a whole. Basically, SEO is changing and now includes social media, content marketing, User Experience and more. Also, most of the tricks that used to work are now a waste of time and money at best, and at worst can banish you from the search results.
by Velocity UK
Another doozy from Velocity UK. The three poisonous metaphors? The “Funnel”, the “Purchase Journey”, and the “Follower”. I love this because if we aren’t careful we can forget that these are metaphors and not actually true representations of who our customers are or what they do. An interesting and thought provoking deck. The moral of the story presented is that the most important thing is content. Of course this is important for digital marketing… but don’t forget to have a great product or service! Great deck though I’m not totally drinking the Kool-aid…
Amplify Interactive is a Search Engine Marketing agency that provides search engine & social media marketing services for B2B clients. Check out our Search Marketing and Social Media Marketing services and our Clients or download one of our SEM Whitepapers. Go ahead and follow Amplify Interactive on LinkedIn or follow us on Slideshare or both!