The Hot 11 Search Engine Marketing Articles of the Week 8/23/13
by Cyrus Shepard at Moz
A great post by Cyrus Shepard that sparked a lot of debate and controversy (including a rebuttal by Matt Cutts on Hacker News). This article contains a lot of great advice and information on how to utilize Google+ for SEO purposes. And by the way, Google does not use +1′s as a ranking factor in the algorithm… but when you share a post on G+ the links are followed and thus do pass link juice. Cyrus Shepard always writes great stuff.
by Brian Dean at Backlinko
If you write for a blog you are familiar with all of the spam and crappy spammy canned link building outreach e-mails that come with the territory. That’s why I was delighted when I received an email from Brian Dean. It was highly personalized… and he invited me to check out this case study. This is a great case study with some great advice for doing white hat link building. If you want to build links I think you’d do well to read this article and follow Brian’s advice. Just make sure to create GREAT CONTENT before trying to build links!
by Dan Friedman at Inside AdWords
Google announced the addition of the paid & organic report in AdWords, a new report to help you analyze and optimize your search footprint on Google. According to Google, “The new paid & organic report is the first to let you see and compare your performance for a query when you have either an ad, an organic listing, or both appearing on the search results page.” This report should be useful for understanding the relationship between paid and organic search. I’m looking forward to exploring this new feature further. If you have any comments or links to other resources about this new feature, I’d love to hear about it in the comments.
from State of Search
This article is definitely beginner level, but answers a lot of common questions people have about SEO.
by Doug Sundheim at Harvard Business Review
As the title clearly suggests, there is often a separation between people who make the plans and the people who execute the plans. It’s important to reduce this separation, and for the strategists to understand the real world situation in which the strategy is executed. Likewise, it’s important for the people who execute the strategy to understand the reasoning behind the strategy.
by Sonia Simone at Copyblogger
This article gives you 5 “infomercial” copywriting techniques you can use without turning into a cheesey dork and without trashing your hard earned reputation.
by Sean Work at KISSmetrics
This is a quick guide to show you how to read your own website source code in order to make sure it’s SEO friendly. This is a good read for beginners, and could be a great resource for consultants who are trying to come up with ways to explain on-page SEO to clients. Keep it simple!
In another installment of Matt Cutts quick SEO tips he explains the importance page load speed as a ranking factor. It’s basic, but load speed is so important not just for rankings but for user experience. And since pages load more slowly on mobile phones it seems obvious that the importance of load speed is amplified for mobile.
If you’re going to take the time and spend your (or your employers) money to go to a conference, go with intention. Have a plan!
by Jon Orlin at TechCrunch
I’m a long time user and advocate of Diigo for “personal knowledge management”, and it just keeps getting better. It allows you to highlight and annotate web pages and bookmark them and collaborate. I use it all the time… check out my collection! I would recommend you check out Diigo to see if it’s right for you. I think it’s awesome.
by Kate Torgovnick at Ted
I hate to say it but summer ain’t gonna be here forever. These pictures make me want to get outside, lie in the grass, and look up at the clouds like I used to do as a kid. Beautiful pictures…
Thanks for reading the Hot 11. See you next week!