The 11 Hottest, Most Awesome, Brilliant and Tremendous Articles of the Week!
Welcome to the Amplify Interactive Hot 11 Search Engine Marketing Article Roundup! We’ve got some great SEO and Social Media Marketing articles for you. And as a bonus, an article about how to make some delicious looking Oreo Lasagna! Read on!
by Nathan Safran at MOZ
Wondering why the title of this roundup is so full of superlatives (or hype, you might say…)? Well, a study by Conductor found that if you’re going to use superlatives in your headline you need to use lots or very little to none of them, but nothing in between. So consider this a test… will this roundup garner more visits than past roundups? It seems that people don’t mind so much when you use four superlatives in the the headline, but they hate it when you use two or three. What do you think? My suspicion is that hardly any headlines use that many superlatives and so people aren’t yet tired of it. If everyone starts to use this technique, people will get sick of it really quickly.
Big takeaway: the importance of effective headlines cannot be overstated. Consider that 8 out of 10 people read headline copy while only 2 out of 10 read the rest; the headline is your chance to stand out and hook the reader! Traffic can vary by as much as 500% based on the headline. This article presents some findings by Conductor to help you in writing your next headline.
by Richard Baxter at MOZ
From a presentation at Mozcon- a way to use Twitter data for guest post prospecting. You can find out which sites your target audience is sharing on Twitter. Awesome! Here’s the SlideShare from his presentation.
by Frederick Vallaeys at Search Engine Land
Learn how Google calculates Quality Score for AdWords and what it means for your efforts to optimize your campaigns. The 3 main elements of Quality Score are revealed. An interesting article… it’s important to understand how things work and what principles they are based upon, which this article can help you to do.
by Mary Morud at Search Engine Watch
Facebook recently announced a change to reports that is slowly being rolled out to accounts. Wondering where to start and how to pull a basic ad performance report? Here’s a walk-through of how to set up your first report.
by Larry Kim at WordStream
Learn how Quality Score affects cost per conversion, and why optimizing for Quality Score and optimizing for CPA are essentially the same thing.
by Brian Solis at BrianSolis.com
A couple of weeks ago I included the conversation Prism 4.0 in the Hot 11. This post explains the little halo’s at the center of the prism. If you are thinking about social media strategy at a high level, this stuff is a must read. We’re talking vision, purpose, value, commitment, and transparency. I love this stuff because it helps you to take a step back and think about what we are really trying to accomplish… you never want to lose sight of the forest for the trees, you know what I mean? Social is good at sucking people in and getting them to fawn over likes, follower counts, and what-not. But it’s important to have clarity at the strategic level (and of course likes and followers can serve your strategy… they just aren’t a strategy in and of themselves).
by Tim Sanders at Sanders Says
Some great tips for posting to Facebook pages to maintain a high EdgeRank and to therefore get your posts seen by more people. Some BIG takeaways here! Did you know that posting links hurts your EdgeRank? Did you know that you should post your original videos directly to Facebook rather than linking to YouTube (unless you are trying to drive traffic to your YouTube channel I guess…) This and other insights await you!
by Jon Thomas at Social Media Today
The biggest takeaway is don’t be lazy. You’ve got to know your audience and know your situation. Don’t just blindly implement random marketing advice you read on the internet. Use your brain to make decisions which are based on the big picture… the strategy, the overall goals of the business!
From Socially Stacked
This is a great article if you are auditing your Facebook page or creating a new one. It contains an easy to follow infographic that you could print out and use as a checklist if you want to. Definitely worthy of inclusion in the Hot 11!
by Gregory Ciotti at Help Scout
The psychology of color as it relates to persuasion is one of the most interesting and most controversial aspects of marketing. How do separate the facts from the bullshit? This article attempts to separate the wheat from the chaff by presenting findings from scientific research on the role of color in marketing and presents it in an easily consumable way.
by Collin Joliat
So maybe this article has nothing to do with search engine marketing. But hey, Oreo Lasagna! Yum! Seriously, this looks delicious (and fattening).
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