Search engine optimization is like animal crackers
I opened up a box of Barnum’s Animals Crackers this morning as a brunch snack and offered my Amplify teammates who braved the “Arctic Toot” this morning some crackers.
Ben came over and grabbed a couple. He commented, “You know, every other kind of animal cracker, be it from a bin or a store-brand or whatnot, just doesn’t compare to the tried and true Barnum’s Animal cracker.”
Nothing truer has ever been spoken. You can buy some cheap animal crackers in a bin somewhere… but they’ll leave you with a weird taste in your mouth. Or will just be way too “vanilla-y.” Or kinda nasty and stale.
The same can be said of looking for search engine optimization help. You can go for a reputable, well-known company’s solution. It might cost a little extra but you know you’re getting quality animal crackers in awesome packaging. Or you can opt for a “cheaper” solution… which will come in shoddy packaging and leave that weird taste in your mouth.
I’ll take Barnum’s Animals Crackers every time.