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Online Reputation Management Begins Offline

Posted on: 05-9-2007 Posted in: SEM / E-marketing Posted by: Ben Lloyd | Email the Author

As a follow-up to yesterday’s “Search Engine Reputation Monitoring” post – I thought it would be good karma to discuss an article I saw today.

Fellow SEMpdx‘er Todd Mintz posted an Online Reputation Management article on Search Engine Guide today. The article, titled “Online Reputation Management Begins Offline”, examines the case of a Bend, Oregon restaurant and the impact of their offline behavior on their online reputation (hint – it isn’t good, and is likely losing them customers). I think it’s a great illustration of the impact that the internet can have on real-life bricks & mortar customers, and vice versa.

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About the Author

Ben Lloyd
Ben Lloyd is Founder/Principal/President of Amplify Interactive. Ben got his start in SEM way back in 1999 - before there was a Google. After working at a few agencies, Ben founded Amplify Interactive in 2003 and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends and/or his dog Hank whenever possible.