“Captain Obvious” Newsflash: Search IS Important in Internet Marketing
Those who are actively engaged in internet marketing know just how important search is in an internet marketing project. Millions of search queries are typed in search engines on a daily basis. Obviously, having your site show up in the top rankings of any given search query is important.
So I give you SiteProNews’ article “The Importance Of Search in Internet Marketing”. It’s an article that clearly shows the importance of extensively covering & putting in some time for the search aspect of an online marketing campaign. One of the first sentences of the article really stood out for me:
“Search is more popular than display ads and email marketing because of its excellent performance and ROI.”
Nothing shows validity & trustworthiness as much as having your website show up on the top of organic search engine rankings.