Hiring & Training a New Search Engine Marketer (SEM)
So, my posting frequency has died off a bit over the last week. Why? Because we’ve landed a few new big projects at the same time that we hired a new employee. Amplify-Interactive is a small SEM firm, and the new hire increases our size by 33%. We’ll be introducing our new guy to the blog in due time, but for now – I’ve been getting reacquainted with the process of bringing on & training a new person, and focusing on getting him up to speed as quickly as possible.
In addition to our own processes – I got curious about advice from others on how to best do this – and a few recent articles came to mind:
As mentioned in the search engine guide article – there are SEO training & certification programs out there now like:
I find the certification aspect compelling, and I see how I could leverage certification as a selling point. However, and I realize I’m going to catch heat from some people for saying this, we’re small enough that I’m confident in my ability to teach SEM & grow employees from within. As we grow and certification becomes more common, I’ll likely consider certification as a qualification during the hiring process. Just like the rest of the SEM field, there are so many options that I’m kind of waiting to see if some clear industry-accepted winners begin to emerge.
I do plan to evaluate training programs as a way to speed up the integration process as we grow. I welcome comments from people who have gone through an SEO training course or certification program – I’d love to hear your feedback or recommendations.