Google Can’t Get No …. (Customer) Satisfaction (This Year)
For the first time ever, Yahoo has beat out Google in the University of Michigan’s annual American Customer Satisfaction Index report by a whopping 1% margin. Google’s customer satisfaction score was 78 / 100 which marked it’s second consecutive yearly decline. Yahoo propelled ahead and scored a 79 / 100; just enough to eek out a small victory.
Ask.com had the largest increase in customer satisfaction this year, scoring a 75 / 100. Did the start-page redesign play a hand in this bump? AOL.com declined the most with a 9% drop… probably due to the dial-up folks realizing there are other websites out there than their AOL browser start-page when they got hooked up with a new cable or DSL internet connection
Google – go ahead and hand over the customer satisfaction crown to Yahoo… at least this year.
On a personal note – I actually like using Yahoo a lot more than I do Google. Call me crazy, but it’s true. However, I use Google much more frequently than I do Yahoo. I have yet to even bother with Ask since they’ve redesigned, and I’m sure I’m not the only one, but I like the fact that the underdog is working hard to defend their turf.
I agree with Ben. I think Yahoo has a more eye catching interface & I have it set as my homepage. But when it comes down to the nitty gritty, I prefer to use Google hands down.
I’ve tried using Ask as an alternative to Google (their new interface rocks) and I admit…old habits are hard to break. I’m hooked on Google.