The Search & Social Blog From Amplify Interactive

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Back in April, Ben posted about the Google Rankings/Algorithm changes known as the “Dewey Update”. Those changes effected Amplify Interactive’s rankings for a while as well as some of our clients. Now that things have settled down with Google, it appears that Yahoo! will have its own rankings shuffle-up. Here is a message from their search blog:

We’ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days, but expect the update will be completed soon. As you know, throughout this process you may see some ranking changes and page shuffling in the index.

If you see any changes in your Yahoo! rankings “over the next few days”, make a comment and let us know. Feel free to speculate – what do you think has changed & why? We’ll definitely be observing these changes as we make reports for our clients next week.

The big question of course is whether these changes will be given a prominent name like Google’s “Dewey”, and whether you might need to know this name when studying for the Yahoo! Ambassador Test.