Connect with Amplify
  • Home
  • Services
    • Pay-Per-Click (PPC)
    • Search Engine Optimization (SEO)
    • Social Media Marketing
    • Web Analytics
  • SEM Resources
    • Whitepapers
    • Presentations
  • Clients
    • Case Studies
    • Testimonials
  • About Us
    • Our Team
    • News
    • Partners
    • Careers
  • Contact
  • Blog

Home / The Search & Social Blog From Amplify Interactive / Be Prepared for the Yahoo! Search Index Update

Be Prepared for the Yahoo! Search Index Update

Posted on: 05-28-2008 Posted in: Search Engines Posted by: Ben Lloyd | Email the Author

Back in April, Ben posted about the Google Rankings/Algorithm changes known as the “Dewey Update”. Those changes effected Amplify Interactive’s rankings for a while as well as some of our clients. Now that things have settled down with Google, it appears that Yahoo! will have its own rankings shuffle-up. Here is a message from their search blog:

We’ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days, but expect the update will be completed soon. As you know, throughout this process you may see some ranking changes and page shuffling in the index.

If you see any changes in your Yahoo! rankings “over the next few days”, make a comment and let us know. Feel free to speculate – what do you think has changed & why? We’ll definitely be observing these changes as we make reports for our clients next week.

The big question of course is whether these changes will be given a prominent name like Google’s “Dewey”, and whether you might need to know this name when studying for the Yahoo! Ambassador Test.

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

About the Author

Ben Lloyd
Ben Lloyd is Founder/Principal/President of Amplify Interactive. Ben got his start in SEM way back in 1999 - before there was a Google. After working at a few agencies, Ben founded Amplify Interactive in 2003 and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends and/or his dog Hank whenever possible.

  • (1) Comment
  • (0) Trackback
  1. Gary Pool05-28-08

    Thanks for the reminder. I will be watching closely and will report any peculiarities.

    (reply)

Leave a Reply

Click here to cancel reply.

  • RT @ideamensch: Reading: Top 5 Remarketing Tips. http://t.co/spKyWxo3 Great post by @AmplifySEM
-@AmplifySEM
© 2011 Amplify Interactive | 107 SE Washington St., Suite 305 | Portland, OR 97214 | 503-972-8825
  • About Amplify Interactive
  • Search Engine Marketing Resources
  • Search Engine Marketing Services
  • Contact Amplify Interactive
  • The Search & Social Blog From Amplify Interactive
TwitterStumbleUponRedditDiggdel.icio.usFacebookLinkedIn