We Won Again! (Almost) 2011 AMA Max Award Honors

Posted on: 06-21-2011 Posted in: Amplify-Interactive, PPC Posted by: Ben Lloyd | Email the Author

Amplify Interactive nearly repeated at the AMA Max Awards this year withour entry in the single medium advertising category. There were six entries in our category this year, and we placed runner-up. Amplify’s submission was for our client ZoomCare, for whom we generated a 1,848% Return on Ad Spend (ROAS) over a 5-month period.

We’re pretty stoked about being recognized for our work 2 years in a row, but we thought it would be fun to put together a tongue-in-cheek press release. You can check out the release here: Amplify Interactive Takes “First Loser” at AMA Max Awards 2011

Here’s an excerpt from the release:

“…Others on the team tried to hide their disappointment “Second place is really the best place to be,” commented Jessica Ward… “You always need something to strive for!” As she choked back the tears and gulped down another glass of wine.”

See the ZoomCare case study on our SEM case studies page

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About the Author

Ben Lloyd
Ben Lloyd is Founder/Principal/President of Amplify Interactive. Ben got his start in SEM way back in 1999 - before there was a Google. After working at a few agencies, Ben founded Amplify Interactive in 2003 and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends and/or his dog Hank whenever possible.

  1. Pat06-26-11

    Congrats! Second place is not bad. You can always try again next year.

    (reply)
  2. Ben06-27-11

    Thanks Pat. The team is happy about being recognized for our achievements. We just wanted to have fun with the announcement. Thanks for reading and commenting!

    (reply)

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