PPC Fundamentals Article: Writing Good PPC Ads
Christian had an article published on AboutUs.org about “Writing Good PPC Ads”. The article discusses the fundamentals for writing good PPC ad copy and gives a few specific pointers and factors to consider in writing ads for PPC campaigns. He even provided a spreadsheet that you can download to help you write ad copy within the Google AdWords character limits. You can download the PPC Ad Copy Spreadsheet on our SEM Resources page.
Great work Christian!