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PPC Fundamentals Article: Writing Good PPC Ads

Posted on: 07-29-2010 Posted in: Blog, PPC Posted by: Ben Lloyd | Email the Author

Christian had an article published on AboutUs.org about “Writing Good PPC Ads”. The article discusses the fundamentals for writing good PPC ad copy and gives a few specific pointers and factors to consider in writing ads for PPC campaigns. He even provided a spreadsheet that you can download to help you write ad copy within the Google AdWords character limits. You can download the PPC Ad Copy Spreadsheet on our SEM Resources page.

Great work Christian!

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About the Author

Ben Lloyd
Ben Lloyd is Founder/Principal/President of Amplify Interactive. Ben got his start in SEM way back in 1999 - before there was a Google. After working at a few agencies, Ben founded Amplify Interactive in 2003 and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends and/or his dog Hank whenever possible.

  1. Adam07-30-10

    That’s my brother!

    In all seriousness (I would say this even if he wasn’t my brother), that’s a great article. Nice work.

    (reply)
  2. Sports News08-24-10

    PPC is an art, though it is very difficult in the beginning to extract the quality keywords but once you are used to it, things become simple.

    (reply)

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