The Search & Social Blog From Amplify Interactive

Search Engine Reputation Monitoring – Listen and Learn

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A recent article in ClickZ covered an emerging trend in the SEM industry – Search Engine Reputation Monitoring. The practice involves monitoring search engines, blogs, new sites & other online information sources for mentions of your company, trademarks, key personnel, etc. Here at Amplify-Interactive, we take the practice one-step further and actually help clients manage their online reputation – we …

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AMA / Marketing Extra – Interview with Ben Lloyd

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As a follow-up to my popular presentation to the AMA-PDX chapter “How to Squeeze SEO Results Out of Your Existing Site” (you can download the presentation from the Amplify-Interactive site), MarketingExtra interviewed me. The interview is now posted.

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Innotech 2007 Session: Search 2.0: Advanced SEO & PPC Techniques

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The last session write-up I’m going to write is about the Search 2.0: Advanced SEO & PPC Techniques session I attended. The presenters for the session were: – Hallie Janssen, Account Director, Anvil Media, Inc. – Scott Orth, Director of Internet Marketing Strategies, GTS Services This session proved to be more of a “refresher” for me but the speakers did …

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Innotech 2007 Session: Fostering Online Communities: Lessons from Open Source and Grassroots Development

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Another session I attended at Innotech was called Fostering Online Communities: Lessons from Open Source and Grassroots Development. I went in not really knowing what kind of useful info I would get out of it, but I ended up learning some interesting stuff. The presenters for this session were: – Scott Kveton, CEO, JanRain, Inc. – Tara Hunt, Co-Founder, Citizen …

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Innotech 2007 Session: Media 2.0 Panel: Blogging, RSS, Wiki and Podcasting

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I had the opportunity to sit in on a couple of sessions for this year’s Innotech Conference here in Portland, Ore. I plan to write a couple of blog entries detailing each session I was able to attend & highlight one key takeaway from each. The first session I attended was the Media 2.0 Panel: Blogging, RSS, Wiki and Podcasting …

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