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Triangle of Relevancy
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The “Triangle of Relevancy” is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase that’s entered into a search engine. As search marketers, we know the importance of relevancy when it comes to the success of a campaign on any of the top engines. There are two elements that …
Read MoreMike Moran is a Genius! Event Recap: Internet Strategy Forum Executive Summit
This year’s ISF Executive Summit‘s overarching topic was “Web 2.0: Social Strategies”, and featured some stellar speakers including Robert Scoble, Yahoo! CMO Cammie Dunaway and IBM Engineer / SEM author Mike Moran. The first thing that struck me when I walked into the conference was that this is the Web marketing networking event of the year. The Governer Hotel ballroom …
Read MoreGreat Features of Sphinn – Listed As An Acronym
Sphinn is a new social media outlet created by Danny Sullivan targeted for search engine marketers. Most of the stories that are being “sphunn” are ones that, naturally, have to do with SEM & SEO (though other articles like “Will It Blend? Iphone edition” show up). It’s a wonderful place to see a “what’s new” for blog posts & articles …
Read MoreSphinn.com launches, SEM’s Immediately Start a Popularity Contest
Talk about people who love to hear themselves talk, er, type. Sphinn.com – a social networking site targeted at SEM’s – recently launched with little fanfare. However, it didn’t take long for search marketers to go crazy submitting content and experimenting with what will get “Sphinns” (votes) for their posts and push them to the top of the lists. Sphinn …
Read MoreNifty AdWords Tool – Search Query Performance Report
A new AdWords tool we’ve been using here at Amplify-Interactive is the Search Query Performance report. Sure it’s a fancy name… but does it provide valuable information? You bet it does. The Search Query Performance report gives us specific information on what keywords users are searching on when they click your ad. As you may or may not know, there …
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