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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
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Amplify Interactive Now Certified By All Major PPC Platforms – Official Certified Knowledge Wizards of PPC
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Even though our results show that we know our stuff when it comes to pay-per-click management & optimization, we like to show, officially, that we’re certified for the PPC platforms we manage client accounts on. Previously, only Google & Yahoo had accreditation programs available. Well, Amplify-Interactive was invited to be a part of the pilot program for MSN’s adCenter accreditation …
Read MorePower of the Almighty Blog!
Social media marketing encompasses a wide range of tactics, but which ones really work? Well, it depends on a few things. You have to identify the needs and niche of the client. Having a clear understanding of these things will allow you as the social media guru to market them in places that will allow for the greatest success, versus …
Read MoreAuditing & Evaluating Web Sites – SEO Audits
I made a “SEO audits” post on the SEMpdx blog asking my fellow search marketers to give us their opinion of the first things they look at when evaluating Web pages. We need to cover the top SEO factors at our Hot Seat events so that the participants know exactly what we’re talking about during their site critiques, and why …
Read MoreThe More You Know: how to track your online ad buys easily & effectively with Google Analytics
Tracking online ad buys on Google Analytics takes a little work with whomever you’re working with to purchase any online buys. But one you get the hang of it, you’ll be tracking your online ad buys on Google Analytics like a pro! Here is a quick little lesson on how to go about configuring a tracking URL so you can …
Read MoreBreakin’ the Law, Breakin’ the Law: Part 2
In Part 1 of this series, I covered some legal issues confronting the pay per click (PPC) search engine marketing. This installment looks at social media & personalization. With the surge of social media & personalization how do we address issues surrounding a searcher’s personal profile & their search data? Access to online profiles has allowed marketers to make assumptions …
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