As a follow-up to yesterday’s “Search Engine Reputation Monitoring” post – I thought it would be good karma to discuss an article I saw today. Fellow SEMpdx‘er Todd Mintz posted an Online Reputation Management article on Search Engine Guide today. The article, titled “Online Reputation Management Begins Offline”, examines the case of a Bend, Oregon …
Read MoreSearch Engine Reputation Monitoring – Listen and Learn 2
A recent article in ClickZ covered an emerging trend in the SEM industry – Search Engine Reputation Monitoring. The practice involves monitoring search engines, blogs, new sites & other online information sources for mentions of your company, trademarks, key personnel, etc. Here at Amplify-Interactive, we take the practice one-step further and actually help clients manage …
Read MoreAMA / Marketing Extra – Interview with Ben Lloyd 0
As a follow-up to my popular presentation to the AMA-PDX chapter “How to Squeeze SEO Results Out of Your Existing Site” (you can download the presentation from the Amplify-Interactive site), MarketingExtra interviewed me. The interview is now posted.
Read MoreInnotech 2007 Session: Search 2.0: Advanced SEO & PPC Techniques 0
The last session write-up I’m going to write is about the Search 2.0: Advanced SEO & PPC Techniques session I attended. The presenters for the session were: – Hallie Janssen, Account Director, Anvil Media, Inc. – Scott Orth, Director of Internet Marketing Strategies, GTS Services This session proved to be more of a “refresher” for …
Read MoreInnotech 2007 Session: Fostering Online Communities: Lessons from Open Source and Grassroots Development 0
Another session I attended at Innotech was called Fostering Online Communities: Lessons from Open Source and Grassroots Development. I went in not really knowing what kind of useful info I would get out of it, but I ended up learning some interesting stuff. The presenters for this session were: – Scott Kveton, CEO, JanRain, Inc. …
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