The Search & Social Blog From Amplify Interactive

Event Recap: SEMpdx Hot Seat w/ Vanessa Fox

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I suppose this post is a little less than timely… but I wanted to get it up anyway. We (SEMpdx) were honored to have Vanessa Fox come down and give a great presentation on “Navigating Social Search”. If you aren’t familiar with Vanessa, she used to work at Google, but now she is features editor at Search Engine Land and …

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Upcoming Portland Marketing Events: January 2008

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Amplify-Interactive will be participating in these upcoming events: 1/7 SEMpdx Hot Seat w/ Vanessa Fox – Ben Lloyd will be one of the panelists. The event description reads: “a presentation from Vanessa Fox, who will then participate as one of our Hot Seat panelists and dole out advice for your site!” It looks like there are still some site review …

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Online Marketing Predictions for 2008 from eMarketer

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eMarketer is one of Amplify Interactive’s favorite online advertising resources. Recently they had an article stating some predictions for the upcoming year. If anyone can offer valid predictions for 2008, it’s the guys & gals at eMarketer. A couple of points they brought up that seemed particularly interesting were: “A deal between Microsoft, Yahoo! or AOL (pick two of the …

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Amplify Interactive – 2007 Wrap Up

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2007 was a big year for our little Portland Oregon search engine marketing firm. I wanted to touch on a few key things to illustrate how far we’ve come in the last year, and I want to say thanks to the team, our partners & colleagues, and of course our clients for making 2007 another fantastic year for us. As …

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What’s Hot & What’s Not for Marketing in 2008

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As 2007 wraps up and 2008 approaches, there appears to be a significant shift in how marketers are planning to target and reach their consumers – Amplify included. According to a recent article by Sam Law and Julian Stone, traditional methods of online advertising, such as paid campaigns, banner ads, AdWords & newsletters are losing effectiveness. Consumers have become immune …

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