The Search & Social Blog From Amplify Interactive

Shhh! Get Your SEMpdx SearchFest ’08 Discount Here…

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Since you’re a loyal reader of our blog – I wanted to extend you a discount to SearchFest ’08, good for $40 off the registration price. How to get the discount: Register for SearchFest at www.searchfest.org Enter the code SEMBD in the “Coupons/Gift Certificates” text box and click “Add.” (This is at step 3 of the shopping cart) Enjoy your …

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Diversify Your Links Part 2: How to Build Your Diversified Link Building Strategy

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co-authored by Kristin Wall In Part 1 of “Diversify Your Links“, we talked about the “new” link development & the idea of social link building, and the types of links that search engines (and end-users) find valuable. Now, we want to address the elements that are needed to build a successful “social” link campaign. Research & identify social sites that …

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Event Recap: Oregon Wine Industry Symposium

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I’ve been back to the office & settling in after visiting Eugene earlier this week for the “Making Your Website Work Harder for You” session. I haven’t been to Eugene since WAY back when I was going to Oregon State (for that one year) and ended up there after a crazy night that had something to do with Mad Dog …

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Why user reviews are like the top layer of your Momma’s lasagna

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It’s great to have your business and / or products listed in directories across the internet. It gives you increased online exposure and the ability to be seen as a solution for an individual looking for a type of product you sell. But with a negative user review right next to your listing, it could spell disaster… kind of like …

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Why putting all of your online ad spending money in the Google pot isn’t a worthwhile strategy

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Typically when we engage with clients, we build a online marketing strategy centered around building a diversified link portfolio (traditional link development, social media marketing, etc.) and a comprehensive pay-per-click presence.  A lot of times, we’ll go to a client and present a strategy that allows us to develop brand recognition & an opportunity for ROI for several different PPC …

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