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Using Google AdWords’ new Automatic Matching feature = conversion rates dropping like it’s not hot
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Received an alert today in one of our client’s Google AdWords account that a new feature called Automatic Matching was enabled. For those who don’t know what this service is, this is what the official Google documentation identifies it as being: Automatic matching is an optional feature that helps your ads reach targeted traffic missed by your keyword lists. It …
Read MoreSMX West – SEO & Blogging – Amplify Overview
I had the opportunity to go to the Search Marketing Expo (SMX West) in Santa Clara, California last week. Here are some notes I jotted down during the session: SEO & Blogging. For further reading, I’ve found another resource covering this topic here. SMX West: SEO & Blogging Speakers: Andy Beal, Internet Marketing Consultant, MarketingPilgrim Michael Gray, President, Graywolf’s SEO …
Read MoreSEMpdx SearchFest 08 Wrap-up
SEMpdx’s SearchFest 2008 was yesterday and I have to say; if those guys keep on improving year after year like this year’s improvement over last, we might have a conference rivaling SMX or Search Engine Strategies in a couple of years. Simply put, for the price of admission, there was a ton of value. One full day, two tracks of …
Read MoreSMX West – SEO & Social Media Marketing – Amplify Overview
I had the opportunity to go to the Search Marketing Expo (SMX West) in Santa Clara, California last week. Here are some notes I jotted down during the session: SEO & Social Media Marketing. For further reading, I’ve found other resources covering this topic here and here. SMX West: SEO & Social Media Marketing Speakers: Barbara Boser, 3 Dog Media …
Read MoreSMX West – Landing Pages & Multivariate Testing – Amplify Overview
I had the opportunity to go to the Search Marketing Expo (SMX West) in Santa Clara, California last week. Here are some notes I jotted down during the session: Landing Pages & Multivariate Testing. For further reading, I’ve found another resource covering this topic here. SMX West: Landing Pages & Multivariate Testing Speakers: Jon Diorio, Group Product Manager, Google AdWords …
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